Optic Illusions and The Neuroscience of IllusionOptic Illusions and The Neuroscience of Illusion

Whether on a computer screen or a piece of paper optical illusions can be mesmerizing. These optical illusions provide an intriguing example of how the brain processes sensory data to create the impression of reality.

The lines that flex and buckle forms that pop out and color variations – all of these are part of optical illusions. Human visual systems are constantly perceiving the light colors, distance, and dimensions.

What is an optical illusion?

An optical illusion occurs in the event that an image confuses eyes and brain. In one-tenth of a second, the visual system can send hundreds of images to the brain. The brain organizes the information through defining boundaries, analyzing different areas of contrast, sorting colors and even guessing based on previous experiences what it should be able to see.

It can sometimes get things wrong. This is not an issue with your eyes or the brain. It’s simply the result of a misperception about what you are seeing. Similar illusions are experienced through other senses. If you have an insect crawling on your arms, it could appear to be going downwards.

There are three types of optical illusions: literal, mental and physiological. The physiological illusions seem to be moving, but are in fact still images. They are caused by excessive stimulation of the brain’s sensors as they attempt to discern the movement of a scene from one that’s not moving. This type of illusion can include things such as the Ponzo Illusion, where two lines appear to have different lengths.

Optic Illusions in Advertising – -

Optical illusions are used in museums, psychology classes as well as by your hippie buddy with posters adorning his walls. You probably didn’t think they could also be used for advertising. They are extremely effective in drawing attention to people and creating a sense of movement or, in certain cases, crinkly eyelids.

Jane Pain, a popular brand of lingerie, has recently launched an optical illusion campaign featuring busts and bums on their products. If you examine them closely to the image, however, you’ll observe that the body parts not covered are actually elbows and knees.

The Kit Kat truck is another amazing optical illusion that is used in ads. It looks like the driver is sitting in hammock instead of being driven. This optical illusion is an excellent method to draw attention of people and to convince them to take a break and indulge in eating a Kit Kat. The commercial also makes use of perceptual setting and priming to make a positive impression to the brand.

Artistic optical illusions

Optical illusions are an increasingly popular component of modern art, with pieces like Bridget Riley’s swirls of stripes and spots, and MC Escher’s ever-ending staircase and Penrose triangle being well known examples. Since the Renaissance optical effects have been an essential element of art. Artists utilized the camera obscura technique and linear perspective to make incredible trompe-l’oeil illusions.

It is often geometric in its nature. Op art is not representational and makes use of lines, shapes and blocks of color to give the impression of movement, hidden images or swelling or warping. Its popularity first began in the 1960s, with the work of Victor Vasarely and the 1965 exhibition The Responsive Eye, which gave the movement greater exposure to the public.

Joseph Albers, influenced by the Op Art movement, explored how colors interact and influenced one another. In his Homage to the Square paintings, Albers layers colored squares over one another to examine the ways that different colors influence our perception of depth and form.

Optical illusions in Music

The latest optical illusion that is making the around is one that’s musical. The illusion is created by the same musical notes. They give the appearance of lyrics when playing simultaneously on an instrument.

These clever illusions are a perfect illustration of the way your brain absorbs information from your senses and makes use of it to create a perception of the world around you. This can happen naturally or through a deliberate process our brains are extremely powerful.

Artists like Bridget Riley and Victor Vasarely experimented with illusionary effect in their work. Soto went even further, creating immersive installations that blurred lines between the viewer and the artwork inviting viewers to interact with his art.

10 Plumbing Tips for Atlanta, GA Homeowners10 Plumbing Tips for Atlanta, GA Homeowners

Ensuring the efficient operation of your home’s plumbing system might not be the first thing that comes to mind when you think about home maintenance, but it is undoubtedly one of the most vital. As any seasoned homeowner in Atlanta knows, a small plumbing issue can quickly escalate into a large, costly disaster if not addressed promptly and properly. That’s why we at - believe it’s crucial to arm yourself with the knowledge and tips necessary to maintain your plumbing system effectively.

Atlanta’s unique climate conditions, featuring our notoriously hot summers and occasional frosty winters, pose unique challenges and considerations for maintaining your home’s plumbing system. But don’t fret – whether you’re a new homeowner or a seasoned Atlanta resident, these ten plumbing tips are designed to help you keep your plumbing system functioning optimally, mitigate potential issues, and make informed decisions when professional help is necessary.

So, let’s dive into these helpful pointers, crafted with the specific needs of Atlanta, GA homeowners in mind. 

Understand the Local Climate

Atlanta’s climate presents unique challenges and considerations for homeowners when it comes to their plumbing systems. By understanding and preparing for these weather-related issues, you can ensure the longevity and efficiency of your plumbing.

1. Preventing Frozen Pipes:

While our winters may not be as harsh as some other regions, Atlanta can still experience those chillier days when temperatures dip below freezing. These conditions can cause unprotected pipes to freeze and potentially burst, causing significant damage. Consider insulating your pipes, especially those exposed to the cold or located in unheated parts of your home, like the garage or crawl space. During the coldest days, you can let your faucets drip slightly to keep water moving and prevent freezing.

2. Adapting to Seasonal Changes:

Just as our bodies need to adapt to the changing seasons, so too do our plumbing systems. In the sweltering heat of Atlanta summers, your water usage might increase due to more frequent showers, garden watering, or filling up that backyard pool. Be aware of the added strain on your plumbing system during this time. Regular maintenance checks (which we’ll discuss later) can help ensure your system can handle this increased demand. On the other hand, in the cooler months, outdoor hose bibs should be covered or insulated to prevent freezing and potential water leaks.

Being proactive with these seasonal adjustments can go a long way towards preventing major plumbing issues and maintaining the overall health of your plumbing system.

Water Conservation and Efficiency

In Atlanta, as in many places around the world, water conservation is more than an eco-friendly practice; it’s a necessity. By implementing water-efficient fixtures and smart irrigation systems, you can significantly reduce your water usage and, as a bonus, your utility bills.

3. High-Efficiency Fixtures:

High-efficiency toilets, faucets, and showerheads can drastically reduce your home’s water consumption without sacrificing performance. For instance, a WaterSense labeled toilet uses 20% less water than standard models, potentially saving thousands of gallons of water per year in a single household. RS Andrews offers a range of high-efficiency fixture installation services, helping Atlanta homeowners transition to more sustainable plumbing practices while also reducing their water bills.

4. Smart Irrigation:

Outdoor water use, particularly landscape irrigation, is a significant source of water consumption for many Atlanta homeowners. With our hot summers, it’s essential to water your garden efficiently. Consider installing a smart irrigation system that adjusts watering schedules based on factors like soil moisture levels and weather forecasts. Drip irrigation systems are another excellent option, delivering water directly to the plant roots and reducing evaporation.

Embracing water conservation and efficiency in your home not only contributes to a more sustainable Atlanta but also optimizes your home’s plumbing system, potentially saving you money in the long run.

Regular Maintenance and Checks

One of the key principles of effective home ownership, particularly when it comes to plumbing, is prevention. Regular checks and routine maintenance can save you from the headaches of major repairs down the road.

5. Routine Inspections:

Just as you’d have regular check-ups at the doctor, your home’s plumbing system also benefits from professional inspections. At RS Andrews, we recommend having a professional plumber perform a thorough inspection of your system at least once a year. This can uncover potential issues like slow leaks, pipe corrosion, or problems with your water heater before they escalate into costly repairs.

6. DIY Checks:

While professional inspections are crucial, there are also a few simple checks that homeowners can perform themselves. Monitor your water bill; a sudden increase could indicate a leak. Regularly check under sinks, around toilets, and near appliances like your washing machine for signs of leaks. Keep an eye (and ear) out for dripping faucets or running toilets that won’t stop, as these can waste significant amounts of water over time. And finally, learn how to read your water meter. It can help you monitor your water usage and quickly spot leaks.

Remember, the sooner you identify a potential problem, the easier (and usually less expensive) it is to address. Regular maintenance and checks are your first line of defense against major plumbing issues.

Dealing with Emergencies

Even with regular maintenance and checks, emergencies can still arise. Knowing what to do in these situations can minimize damage and get your home back to normal as quickly as possible.

7. Locating the Main Water Shut-Off:

In a plumbing emergency, like a burst pipe, the first thing you’ll want to do is stop the water flow. That’s why every homeowner should know where the main water shut-off valve is located. In most Atlanta homes, it’s typically found in basements, crawl spaces, or outside near the water meter. Familiarize yourself with its location and operation to quickly address water-related emergencies.

8. Emergency Plumbing Kit:

Keeping a home emergency plumbing kit is another great way to be prepared. Your kit should include essential items like duct tape or plumbers’ tape for temporarily sealing leaks, a plunger for unclogging drains, a pipe wrench, and an adjustable wrench for various plumbing fixtures. Also, keep a list of emergency numbers, including your preferred professional plumber, in an easily accessible location.

Remember, while these steps can help minimize damage, they are temporary solutions. Always call a - like RS Andrews to properly diagnose and fix the problem, ensuring it doesn’t reoccur in the future.

Finding a Reliable Plumber in Atlanta

Even the most diligent homeowners will need professional assistance at some point. Having a reliable plumber on call is crucial for these times. Here are some tips on finding the right professional help:

9. Professional Help:

When looking for a reliable local plumber, consider their experience, credentials, and reviews. At RS Andrews, we’re proud to have served Atlanta homeowners for over 50 years, providing reliable and quality services for a wide range of plumbing issues. We are fully licensed and insured, and our team’s expertise is continually updated to keep pace with the latest plumbing technology and methods.

Look for our - reviews or ask for recommendations from friends, family, or neighbors. Online platforms like Google, Yelp, and Angie’s List can provide insights into a company’s reputation and customer satisfaction.

10. Knowing When to Call a Plumber:

Some situations demand immediate professional attention. If you experience a sudden loss of water pressure, see signs of sewer backup, have a persistently dripping faucet, or notice any major changes in your plumbing system’s behavior, it’s time to call in the professionals. Ignoring these signs could lead to more significant, costlier issues down the road.

Remember, when it comes to your home’s plumbing system, prevention is always better than cure. Regular maintenance, proactive checks, and immediate response to emergencies can save you from stressful, expensive repairs, and maintain the comfort and safety of your home.

The health of your home’s plumbing system might not always be the most glamorous aspect of homeownership, but its importance cannot be overstated. From preventing minor issues from becoming major disasters to conserving water and managing seasonal changes, every homeowner in Atlanta can benefit from these ten practical plumbing tips.

Remember, RS Andrews is always here to assist you, whether that’s conducting a professional inspection, helping with high-efficiency fixture installations, or providing emergency plumbing services. By partnering with a trusted, local plumbing professional and following these tips, you’ll be well on your way to maintaining a more efficient, sustainable, and problem-free plumbing system in your home.

We hope you find this guide helpful, and we’re here to support you in making your Atlanta home the best it can be, one pipe at a time.